Revolutionising Customer Recognition: The Success of the Commbank Yello Program

The release of Commbank Yello has been nothing short of impressive, with over 3 million customer engagements recorded since its launch.
Author |
Gary Cobain

Hats off to Commonwealth Bank! They cracked the code on customer engagement that also translated to tangible results. One such offering is their recently launched cashback and rewards program, Commbank Yello, which has already seen remarkable success in a short period.

The release of Commbank Yello has been nothing short of impressive, with over 3 million customer engagements recorded since its launch. A 28% increase in daily app usage is clear that customers are actively engaging with the new program and an outstanding $2 million has already been distributed as cashback to Commbank Yello customers.

The success of Commbank Yello is not just about the numbers; it also aligns with Commonwealth Bank's broader retail customer strategy of “aiming to give customers more value from their banking relationship. Through personalisation and distinct propositions, the CommBank app is central to our customer approach.” By offering a customer recognition program of this scale and scope, Commbank Yello not only aligns with their corporate strategy, but Commonwealth Bank is also now setting a new standard for customer engagement.

Other businesses can learn from the success of Commbank Yello and consider implementing a cashback and rewards strategy for their customers. Such programs can help businesses build stronger relationships with their customers, increase customer loyalty, increase customer engagement, and drive repeat business.

While Commonwealth Bank may have the resources, including substantial budgets, large teams, and time to develop a cashback rewards platform in-house, not all companies have access to such resources. For businesses looking to offer cashback and rewards programs getting started can be difficult. Enterprise organisations don’t want to manage thousands of merchant relationships along with technology development, an offers network, billings, new retailer acquisition, and ongoing product development. Whilst there are rewards/cashback products available, Sydney-based PokitPal provides a white-labelled solution for enterprise clients to streamline the effort required to create and introduce cashback and rewards programs.

PokitPal provides a ready-made solution that can be quickly implemented, allowing businesses to benefit from the expertise and technology of an established provider without the need for extensive development and investment. By leveraging PokitPal’s white label programs, businesses can efficiently launch their own branded cashback and rewards program, for a fraction of the normal development costs and deliver in a matter of weeks, not months or years.

With a proven track record of success, PokitPal's innovative technology allows businesses to effortlessly implement and manage their own branded cashback and rewards programs. By partnering with PokitPal, businesses can tap into a powerful platform that drives customer engagement, loyalty, and growth, setting them apart in today's competitive market. PokitPal’s platform now supports more than 9 Million customers, who can enjoy cashback from 1,000+ retailers.

Our benefits of white labelling a cashback and rewards program include:

Speed to Market:

Partnering with PokitPal allows organisations to quickly launch their cashback and rewards program without having to develop the technology from scratch. This can significantly reduce the time and resources required to get the program up and running.


Building a cashback and rewards program from scratch can be expensive, requiring investment in technology, infrastructure, and expertise. Partnering with PokitPal allows organisations to leverage their existing technology and expertise at a fraction of the cost.

Proven Technology:

PokitPal has a track record of success in delivering cashback and rewards programs for over 25 Australian customers including NRMA, Virgin Money, Raiz, and Employment Hero. Partnering with PokitPal gives organisations access to proven technology that has been tested and refined in real-world scenarios.


PokitPal's technology is designed to scale, allowing organisations to easily expand their cashback and rewards program as their customer base grows. This scalability ensures that the program can meet the needs of a growing business without compromising on performance.


While white-labelling PokitPal's technology, organisations can customise the program to suit their brand and customer base. This customisation allows organisations to create a unique and compelling cashback and rewards program that aligns with their brand values and objectives.

Expert Support:

Partnering with PokitPal gives organisations access to a team of experts who can provide support and guidance throughout the development and implementation process. This support can be invaluable in ensuring the success of the cashback and rewards program.

Overall, partnering with PokitPal to white-label cashback rewards technology offers organisations a cost-effective, scalable, and proven solution for creating a cashback and rewards program that drives customer engagement and loyalty.

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