O Week


O Week is the greatest opportunity to engage with more than half a million university students through PokitPal. In depth understanding of our users means we can tailor the right campaign to meet your student goals.  You can directly interact with students through the following channels:

  • Australia’s largest student print publication – The PokitPal Booklet
  • Australia’s largest university discount app – The PokitPal App
  • Direct Marketing and On Campus Promotions
  • Push Notifications
  • Location Aware Mobile Vouchers
  • In App Videos and Banners
  • Electronic Direct Mail
  • Loyalty Points and Rewards

PokitPal O Week Opportunities

  • 250,000+ registered PokitPal app users
  • 200,000+ booklets distributed at O Week
  • 68% of users access the app more than three times per week
  • 76% of advertisers resign with PokitPal on an annual basis
  • 86% of users are students, aged 18 – 24
  • 59% of users are female

PokitPal O Week Brands

Vodafone, Hungry Jack’s, Optus, General Pants, Grand Theft Auto, Hurley, SumoSalad, Subway, V Energy, The Australian Government, Chatime, Mad Mex, YHA, Student Flights and more

For O Week bookings, or to receive a media kit, please contact PokitPal on advertise@pokitpal.com or call (02) 8324 0123