1
Define a group
Choose any criteria that matters: membership tier, region, lifetime spend, purchase frequency. One group or many.
NEW FEATURE
Introducing Smart Audiences
The right offer,
for the right customer.
Your customers aren't all the same — so why show them the same offers? Smart Audiences lets you tailor your rewards programme to different groups by region, tier, or behaviour. All from one platform.
1,700+
Retail partners
15M+
Consumers
13.67×
Average ROAS
Premium tier
Matched
Mia, 32
FFine dining12%
DDavid Jones9%
How it works
Three steps to perfect targeting.
No IT tickets, no separate builds, no code. Set up in the platform and go live same day.
2
Choose their offers
Assign specific promotions to that group. Include or exclude any offer with precision — no code required.
3
Customers see what's relevant
Each customer's feed automatically reflects their segment. The right reward, every time they open the app.
Use cases
One programme, many audiences.
Every customer segment gets a programme that feels made for them — without building separate structures.
Premium tier
Mia, 32
Fine dining12% back
Fur parents
The Nguyens
Petbarn10% back
Foodie
Sam, 29
Cafés & dining12% back
What you can do
Built for every use case.
Reward your best
Exclusive rates and priority offers for premium and high-value members — automatically surfaced.
Go local at scale
Surface region-specific offers to customers by state, city, or postcode. One programme, zero duplication.
Control who sees what
Include or exclude any customer group from any promotion with precision. Full control, no code.
All in one place
Manage multiple audience tiers and partner programmes from a single publisher structure.
1,700+
Retail partners
15M+
Consumers
13.67×
Average ROAS
Your business pal
Ready to tailor your programme?
Talk to us and we'll help you set up your first audience in no time.
Talk to us →