Students are part of that coveted 18 to 24-year-old demographic.
If your product has a shelf life after university it’s a good idea to nab them in their purchasing power formative years.
Marketing to uni students poses a special set of challenges. They're often transient, highly skeptical and have limited cash, making it a difficult market to penetrate.
Witty works, sarcastic works, funny works. However if you don’t get to the point quickly you will lose them because students have little time for fluff. They want to know the facts and how you can help them.
While it is tempting to concentrate your marketing spend on O’Week, there are hundreds of other brands trying to win the favour of students during this time. Think of O’Week as starting the conversation and the first part of your 12 month marketing campaign.
Nearly every student has a smartphone. So it would be easy to communicate with them via mobile right? Nope. Students have little trust for big business so speak to them through a channel they already trust. Recent PokitPal app growth in users and engagement could well be the platform for your mobile marketing campaign.
If your brand isn’t cool, don’t pretend to be. Look at your brand and figure out why it will appeal to students and formulate your strategy around that.
Printing thousands of flyers that end up covering the grounds of a university is not going to bring you positive marketing results. Students care about environmental and social issues so only print items they’ll use.
Do you really think a student will think less of your brand if you supply an exclusive student discount? Not a chance, they’ll love you! Your brand will be strengthened by word of mouth and repeat custom from the student market.