User Stats – Updated Jan 15, 2015

The below stats are to provide further insight into the growth of the PokitPal app. PokitPal is a student discount app providing location aware discounts and content to the Australian university market. In three easy steps you can create a mobile voucher in minutes with PokitPal’s self serve mobile advertising portal.

Demographics

With a fresh and relatively new list PokitPal delivers access to the coveted 18 to 24 year old demographic. With the majority of users studying at university your brand can target the leaders of tomorrow. The PokitPal student discount platform is very strong in NSW, VIC, SA and ACT. During 2015 we will be expanding further in QLD & WA.

Gender Split

59%
female
41%
male

Age Breakdown

14-17 18-20 21-24 25-30 30+

Main States

NSW SA VIC ACT QLD WA
84%
PokitPal users are current
Australian university Students
93%
PokitPal users live
in metro areas

App Analysis

Each year more than 80,000 students join the PokitPal app. This figure is set to increase substantially in 2015 with PokitPal booklet circulation growing from 200,000 to 400,000 copies per annum.

Total Registered Users

2012 2013 2014
75%
Apple
25%
Android

Voucher Activity

PokitPal users are extremely sticky and continue to use the app many months after they download the app. More than 55% of users used the app more than three times per week in 2014. We expect this great result to increase further in 2015 with the release of the smart voucher. Our focus is about connecting users to brands and we are constantly working on ways to create more student sales for partners. The growth of the average onsite rate over the past few years demonstrates we’re on the right track.

2014 App User Frequency
(Weekly)

1 2-3 4-6 7+

Vouchers Opened at
O'Week

2012 2013 2014

Average Annual On-Site
(Redemption) Rate

2012 2013 2014